Get Me Some Bread from that Sweaty, Crusty, Old Man

If you've ever been to New York City, perhaps you've seen this place. I believe it is a bakery. This, in my opinion, is a advertisement fail. I've shown this picture to a lot of people and every reaction was the same: "Eww." Exactly. 

Why? Word association. The words "hot" and "crusty" aren't usually associated with delicious bread, which is what the owners of this bakery were going for. Hot makes me think of hot weather and crusty makes me think of a crusty old man. Together, I associate the words with a sweaty, crusty, old man. Doesn't exactly draw me in or stir up my appetite. Also, it would sound weird if a mother sent her son out to run errands and said, "Could you please stop at Hot & Crusty and get me some bread?" Bleh!

Correction: Find a more appealing title for a bakery. Something like Warm & Toasty. Now doesn't that sound better? Heck, even if it were just called Bread it would sound more appealing.