Sl-ow Do-wn

Okay. So I've tried really hard to understand this. I've seen a billion other "Slow" signs and none of them had problems with fitting the word on the sign so that the "sl" and the "ow" are together. Is there a strategic purpose behind this design or is this just the result of poor planning? Peeeerhaps the breaking apart of the word causes you to do a double take and actually read the sign. And when you read it, you are forced to read it slowly which then tricks you into driving slower....Hmmm, curious. Maybe the designer has a psychology background.

Correction: Well, if this is just poor planning, then I'd say put a little more effort into it next time. But if it's the latter, then I have no place to correct ingeniousness.